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Difference Between Both Platforms

While Facebook is the most popular social media app, instagram has the most engaging active users that are now one billion.  They're online atleast 50 minutes a day.  Since facebook launge their updates for their ads, its now pay-to-play while instagram you don't need to pay a dime to be seen.  In a course of 6 months instagram introduced a bunch of new features that only helps you brand grow.  Using the right hashtags strategicly that is in your niche you will see the growth.